We work really well together, collaborating on every single step. Attention to detail and aesthetic is just as important to Boy Smells as it is to me. In the campaign, it was fun to play with a bit of ASMR, which I enjoy myself. The whole process was really fun, almost bringing "Slow Burn" to life as a 3D scent. Something that will really grab people and visually could convey the mood of this candle when you're burning it, and how it smells. So that was the direction we went with this. Leading up to Halloween, we were all inspired by the idea of this witch, like a glamorous witch of sorts, playing with all of these ingredients and textures and color and scents.
We hear songs and they make us feel things emotionally, but what if you could smell a song? What would a song smell like? This was a really unique chance for me and something really fun. I'm seeing where I was when I came up with the idea and how it feels and how it smells. I'm a very visual person, so whenever I'm writing a song, I'm immediately seeing the video. I just think that there's all kinds of humans out there, and it's been beautiful to see a world of possibilities and shapes and colors and opportunities open for everyone.Ĭarl Ostberg/Boy Smells/Kacey Musgraves The promotion for Slow Burn has a real smoldering holiday vibe.
#KACEY MUSGRAVES SLOW BURN CANDLE PLUS#
That was definitely a plus to working with them, for sure. I love that Boy Smells has some Texas roots like I do, but they're also a queer brand, and are all about presenting scents in a nonbinary way, packaging included. One of my favorite things in the world is being an ally to the community, supporting that through either my music or my thoughts or the collaborations that I do. Was gender inclusivity central to your collaboration with Boy Smells? Slow Burn is described as a "gender agnostic" candle.
We're happy to report that today the Slow Burn candle is back, just in time for the holidays and in a new three-wick style, which Boy Smells cofounder Matthew Herman says "will literally scent your entire home."Īhead of an unprecedented festive season, the "Space Cowboy" singer speaks to about her collaboration with Boy Smells, writing new music, and finding inspiration in a tumultuous year. When Musgraves released her first collaboration with Boy Smells, an "agnostic candle" named after her inimitable song "Slow Burn," in February, it sold out within 12 hours and amassed a 15,000-person wait list. Serendipitously, a foray into self-care materialized at just the right time for Musgraves, rekindling her fire with creativity and posing the question, what do songs smell like? Fans will be excited to hear that there's a follow-up to Golden Hour on the way (and in the not-too-distant future) and that the artist is taking her music beyond the studio. Just like the rest of us, Musgraves has been navigating the pandemic by social distancing, spending a whole lot more time at home, and getting lost in her work. "When all of that goes down, you realize, 'Woah, I've got to figure this out.'" "I think if you struggle with a bit of anxiety-I definitely carry some of that-a way to escape that is to be constantly busy and to work and be on the move all the time," the musician tells. From her showstopping appearances at the Oscars and Met Gala to her headlining Oh, What a World Tour to winning four more Grammys (taking her current total to six), Musgraves literally did not stop.īut that all changed at the start of 2020 when the COVID-19 pandemic put the world on pause. 17.It's undeniable that 2019 was an incredible year for Kacey Musgraves. Orders placed before stock ran out are expected to ship after Feb. It’s listed on her merch website for $37.99 USD.
It is now sold out but will be restocked soon, according to Musgraves’ Instagram post. Unfortunately for fans, this one has been a doozy. Apart from the more obvious Texas ties (often referenced in her music), according to Vogue, Musgraves was a big fan of the Kush scent from Boy Smells prior to the partnership. It’s Musgraves’ first brand partnership and the collab makes total sense. Burn in a hurry.Ī post shared by K A C E Y M U S G R A V E S on at 8:28am PST This was really a fun creative challenge for me and I’m a big fan of – a queer brand with Texas roots. Briefly thinking about strangers on the other side of the globe in Beijing rushing into work but you’re right here, admiring the fading colors of the disappearing sunset and enjoying exactly where you are in all senses. It’s the smell of a fire faintly drifting on the breeze as you walk to your favorite bar down the street and cherish slow sips of your favorite wine. The scentiment is exactly what the song sounds like. I brought my song slow burn to life in the form of a smell.
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